Personal Finance Software Market

Personal Finance Software Market Outlook - 2027

The global personal finance software market size was valued at $1,024.35 million in 2019 and is projected to reach $1,576.86 million by 2027, growing at a CAGR of 5.7% from 2020 to 2027. Personal finance software is a tool designed to integrate the financial data of a user and segregate this information to deliver a desired analytical output for improved financial planning. This software tool utilizes variety of financial data as input and can be implemented for various tasks such as financial transactions, bank records management, investment tracking, budget management, portfolio management, and others.

During COVID-19, individuals segment is expected to attain significant growth, owing to rise in demand of personal finance software to manage bank accounts, credit cards, investments, income, and expenditure of an individual on a smartphone or computer in lockdown conditions.

Rise in need to track & manage income of consumers and surge in mobile application across the globe are the major factors that drive the growth of the market. In addition, increase in focus of organizations on digitalizing their financial services and upsurge in internet users across the globe fuel the growth of the market. However, security and compliance issues in personal finance software and availability of open source finance software hamper the growth of the market. Furthermore, increased adoption of personal finance software among developing economies is expected to provide lucrative opportunities for the market growth. 

By product type, the global personal finance software market share was led by the web-based software segment in 2019 and is projected to maintain its dominance during the forecast period. High security provided by web-based personal finance software as it is supported by anti-virus and anti-malware solutions drives the growth of the market. However, the mobile based software segment is expected to grow at the highest rate during the forecast period, owing to rise in adoption of mobile phone across the globe and increase in penetration of smartphones in various industries drive the growth of the market.

Region wise, the personal finance software market growth was dominated by North America in 2019 and is expected to retain its position during the forecast period. The major factors that drive the growth of the market in this region include presence of major players and rapid adoption of latest technology in the market. However, Asia-Pacific is expected to witness significant growth rate during the forecast period, owing to booming IT infrastructure and hefty investments from private and public players in the region.

The report focuses on the growth prospects, restraints, and trends of the global personal finance software market. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the global personal finance software market.

Segment review

The global personal finance software market is segmented based on product type, end-user, and region. Based on product type, the market is bifurcated into web-based software and mobile-based software. Based on end-user, the market is categorized into small business and individual. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the global personal finance software market analysis are Buxfer Inc., Doxo Inc., Money Dashboard, Microsoft Corporation, Moneyspire Inc., Personal Capital Corporation, PocketSmith Ltd., The Infinite Kind, You Need a Budget LLC, and Quicken Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. 

COVID-19 Impact Analysis:

In COVID-19 pandemic, businesses are coping with operational challenges. To cope with this situation, many banks & financial institutions are providing their customers with new digital tools & techniques, among which personal finance software has witnessed significant growth. In addition, rise in online and mobile banking in this pandemic among end-users provides growth potential for the personal finance software market. Furthermore, many banks and fintech industries have introduced various attractive banking strategies to support the SMEs and consumers to adopt personal finance software, thereby creating numerous opportunities for the market growth.

Top impacting factors

Increase in focus of organizations on digitalizing their financial services

Digitization has been one of the most widely adopted strategies in financial services to improve core processing capabilities and offer better consumer services and insights. In addition, these banks have reportedly increased their sales percentage by focusing on digitalization of their financial services. A study has revealed that investments in financial technologies witnessed an impressive growth in 2017, which was almost twice that of 2014. In addition, more than half of these investments have been associated with online lending and payments. Digitization in the banking sector has helped organizations and their customers to make better loan management decisions as well as rapid application and disbursement process. Therefore, increase in focus of organizations on digitalizing their financial services to achieve business efficiency and better outcomes drives the growth of the digital lending platform market.

Increased adoption of personal finance software among developing economies

Developing economies of Asia-Pacific and LAMEA possess high potential for expansion of financial technology (fintech) services, which is expected to drive the market growth during the forecast period. Furthermore, continuous rise in internet and mobile phones penetration in developing countries provides numerous opportunities for the market growth. For instance, in 2018, China outperformed other countries in financial technology (fintech) services adoption, which indicates the global trend of the emerging industry. Moreover, mobile payments volume in China accounted for $7.5 trillion in 2018, which is 50 times the size of the $122 billion market in the U.S.

Key Benefits for Stakeholders 

• The study presents an in-depth analysis of the global personal finance software market trend along with future estimations to determine the imminent investment pockets.
• The report presents information about key drivers, restraints, opportunities and their impact analysis of the global personal finance software market share.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The quantitative analysis of the market from 2020 to 2027 is provided to determine the market potential.

Key Market Segments

By Product Type

• Web-based Software
• Mobile-based Software

By End-User

• Small Business 
• Individuals 

By Region    

• North America
  • U.S.
  • Canada
• Europe 
  • UK
  • Germany 
  • France
  • Russia
  • Rest of Europe
• Asia-Pacific 
  • China
  • India
  • Japan
  • South Korea
  • Singapore
  • Rest of Asia-Pacific
• LAMEA
  • Latin America 
  • Middle East 
  • Africa

Key Market Players

• Buxfer Inc.
• Doxo Inc.
• Money Dashboard
• Microsoft Corporation
• Moneyspire Inc.
• Personal Capital Corporation
• PocketSmith Ltd.
• The Infinite Kind
• You Need a Budget LLC
• Quicken Inc.

 Personal Finance Software Market Report Highlights